Ausveg Vic
Website

We partnered with AUSVEG VIC to design and develop a new website that reflects their position as the peak industry body for Victorian vegetable and potato growers. Marking 100 years of advocacy and support, the new site needed to honour the organisation’s legacy while focusing on the future — championing innovation, sustainability, and connection within the sector.

The design is light, bright, and friendly, creating an approachable digital presence that aligns with AUSVEG VIC’s role as a trusted industry leader. Clear pathways guide users to key content areas, including resources, events, and government advocacy work. A refreshed visual design and structured layout help communicate the organisation’s impact while inviting users to explore, learn, and engage.

A central goal was to drive membership uptake, with simplified sign-up processes and stronger calls to action throughout. The result is a contemporary, easy-to-navigate platform that supports AUSVEG VIC’s mission to unite, inform, and advocate for growers across Victoria.