When Bambra approached Actual Size to design a new promotional swatch for Earl, the goal was clear: showcase the elegance and versatility of this premium paper in a way that would captivate both seasoned print professionals and new audiences. The promotion needed to highlight the luxurious qualities of Earl while demonstrating its practicality for different printing methods. Our challenge was to create a design that would elevate the product, emphasising its rich pedigree and premium appeal.
We embraced a theme of quiet sophistication, elegance, and opulence in the design of the Earl swatch. Inspired by the imagery of rich, flowing gowns and an air of glamour, we infused the promotion with a sense of mystery and refinement. The final design balances minimalism and luxurious details, capturing the essence of Earl’s premium quality while maintaining a timeless and understated elegance that resonates with Bambra’s vision for the product.