Bambra
Wanda promotion

When Bambra approached Actual Size to design a promotional swatch for Wanda, the goal was to capture the paper’s broad appeal and showcase its versatility without losing sight of its affordability. The promotion needed to reflect Wanda’s wide range of uses—from high-end design projects to everyday business needs—while evoking a sense of warmth and familiarity. The challenge was to create a design that balanced practicality with a touch of nostalgia, highlighting Wanda as the perfect choice for a variety of applications.

The design for Wanda’s promotion draws on the nostalgia of travel and happy childhood memories. We used imagery reminiscent of carefree family holidays—big hair, sunburn, sand, and snapshots of simpler times. By evoking these nostalgic elements, the design not only speaks to Wanda’s versatility but also connects emotionally with the audience. The result is a promotion that feels warm and approachable, much like the paper itself—simple, reliable, and ready for any project.