Quite simply, the Melbourne International Comedy Festival is one of the biggest cultural events in Australia. The festival is a long-standing client of Actual Size’s, and our aim with the annual campaign is to own the city and push the message: April in Melbourne is the most fun you will have all year. The creative is engaging and lively to promote the sense of fun, and to make the festival accessible to first-timers.
The 2019 Festival was the most successful in its 33-year history, breaking all previous records for box office and attendance. Audiences exceeded 775,000 people, eclipsing the 2018 record result by 13,000.