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The General Assembly - signage

Riverland Group
The General Assembly branding

Situated amidst Melbourne’s prominent dining scene at South Wharf, The General Assembly is a spacious feasting and drinking venue.

As part of a repositioning away from a focus on craft beer, to a more holistic food and drink experience, Actual Size rejuvenated the General Assembly visual identity to help reinvigorate the brand and help it stand out from the crowd in the busy riverside precinct.

The General Assembly branding - exterior signage
The General Assembly - signage
The General Assembly branding - interior signage