City of Melbourne
Melbourne Food Rescue Network branding

We developed the brand identity for Melbourne Food Rescue Network, an initiative dedicated to rescuing quality surplus produce from Queen Victoria Market and redirecting it to people in need across Melbourne rather than landfill.

Created through a partnership between Queen Victoria Market, the City of Melbourne, STREAT, SecondBite and the Victorian Government, the initiative delivers both social and environmental benefits through collaboration, resource recovery and circular economy principles. The identity was designed to communicate these values while establishing a clear, approachable and recognisable presence for the program.