City of Melbourne
Superyacht brochure

Melbourne is a city of many attractions, and visitors come from far and wide by car, bus, boat and plane to enjoy them. Not until recently, however, were people able to do Melbourne effectively by superyacht.

Thanks to the dedicated new superyacht marina at Melbourne Docklands, these elite vessels now have a place to berth right in the heart of the action. The City of Melbourne entrusted us with developing a promotional piece to entice superyacht Captains, and their employers, to include Melbourne on their globe-trotting itineraries (and hopefully inject a million or two into the local economy).

We developed the line ‘Moor in Melbourne’ and created a simple but sophisticated brochure to, ahem, anchor it. The finished product proves that you don’t always need a cool $35M to bring a superyacht your way.