Arts Centre Melbourne - Play Me I'm Yours branding

Arts Centre Melbourne
Play Me I'm Yours

Play Me, I’m Yours is a public artwork by British artist Luke Jerram. Decorated by community groups from all over Melbourne – 21 pianos were located in public spaces; at Arts Centre Melbourne, the CBD and surrounds for anyone and everyone to play.

Actual Size created a campaign that worked across digital, social and print. The project attracting more than 400,000 participants and resulted in great joy and community engagement.

Branding
Campaign
Digital
Packaging
Print
Strategy
Arts Centre Melbourne - Play Me I'm Yours branding