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Arts Centre Melbourne - Play Me I'm Yours branding

Arts Centre Melbourne
Play Me I'm Yours

Play Me, I’m Yours is a public artwork by British artist Luke Jerram. Decorated by community groups from all over Melbourne – 21 pianos were located in public spaces; at Arts Centre Melbourne, the CBD and surrounds for anyone and everyone to play.

Actual Size created a campaign that worked across digital, social and print. The project attracting more than 400,000 participants and resulted in great joy and community engagement.

Branding
Campaign
Print
Arts Centre Melbourne - Play Me I'm Yours branding