The Wheeler Centre
Season branding

The Wheeler Centre – a haven for those of a literary bent – has quickly grown to be a favourite destination on Melbourne’s cultural circuit. The Centre and its rolling program of talks, debates and forums provides a home for the intellectually curious to interrogate the issues of the day, along with those old reliable subjects: religion, politics, sport, sex and everything else besides.

Public talks are the new black for this sector, and – as luck would have it – that’s the Wheeler’s core business. Our creative strategy was to boldly stake out TWC’s territory: talking is what they do best, and they do it better than anyone else in town.