Tourism Victoria
The Identities Project

The Tourism Victoria Identities Project seeks to capture the emotional qualities of travel and the feelings that are evoked by immersing yourself in an experience.

Just as the project itself seeks to develop a style of travel that allows travellers to become a part of a destination, the design challenge sought to create a fully immersive experience by featuring personalities typically encountered while touring.

A huge undertaking involving much people-wrangling, interviews, and photo and video shoots, what could have turned into an identity crisis instead resulted in a pleasing and evocative series of print pieces and video vignettes for online inspiration.