Kaldor Art Projects, Arts Victoria and NGV
Barry McGee catalogue

When a superstar of the contemporary art world exhibits locally, the art community pulls out all stops to make the event a success. So it was with San Francisco-based artist Barry McGee.

McGee’s work exists in the anarchic realm between two worlds—the vibrant politics of the street and the rarefied sensitivities of the art world. He utilises the visual language of the graffiti subculture to comment upon the ways of contemporary society with devastating force.

Actual Size worked in collaboration with Kaldor Art Projects, Arts Victoria and the National Gallery of Victoria to produce the design and marketing material to promote the Barry McGee installation at the newly reopened Meat market – Melbourne’s latest multi-genre contemporary art space.

Branding
Campaign
Digital
Packaging
Print
Strategy