Plus Films has produced advertisements, music clips, corporate works, event presentations, animated sequences, and short films for clients including Cadbury Schweppes, Sussan, Volkswagen, 3 Mobile, Westfield, Tourism Victoria, Highpoint, and Hoyts.
Operating in a crowded marketplace, they required a memorable visual identity with maximum cut-through—and one which would represent their expertise as purveyors of a visual language.
Actual Size created the identity with an emphasis on simplicity and clarity, which are always a plus no matter what your business in named.