Genovese Coffee
Branding

Genovese Coffee has kick-started countless Melburnian’s mornings for 50 years. Their product is known to inspire the kind of customer loyalty that will make a coffee fiend walk for blocks until they find a café that stocks their favourite brew.

Actual Size was charged with the task of rejuvenating the brand and bringing it into the present day, whilst still keeping a strong connection to the company’s Italian heritage.